A new adventure

Things get silly when we do photo shoots for #brassmagazine. You can see some of these pics in the new issue!

A photo posted by brass Magazine (@brassgram) on

 

Today is my last day at brass Media. It’s been a wonderful few years here, and I’ve learned so much. The best marketing skills I’ve learned are in content marketing and marketing automation, which have sparked my passion to learn even more. Content marketing felt like a natural fit after so many years of blogging, and learning about leveraging content for marketing is fascinating.

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Get free Instagram analytics [UPDATED]

Ink361 stats

 

Where can I find free Instagram analytics?

AgoraPulse CEO Emeric Ernault wrote a blog post with five handy alternatives. The problem is that these alternatives also seem better suited to marketers or marketing teams, not casual power users like me. So I did a little work and found three viable Iconosquare alternatives for power users (with no marketing budgets).

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Social media education is important in high school

Fatemeh Fakhraie teaching students about social media

Photo by Devin Simpson.

Last week, I had the pleasure of talking to about 300 sophomores at West Albany High School about how their use of social media would change after they left high school.

We use social media to communicate and stay in touch with friends and family, and to express ourselves online. But many high schoolers aren’t aware that after they leave high school, social media will take on a new facet. Universities and employers will begin using social media to investigate prospective students and hires to ensure they’ll represent the school or company well.

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What’s a haft seen?

Persian new year haft seen

Happy 1394! Nowruz (نوروذ), also known as Persian New Year, is the beginning of the Iranian calendar year. It’s also a religious holiday for the Baha’i and Zoroastrian faiths, both of which originated in Iran. Nowruz is the same day as the Spring Equinox and marks the beginning of 1394.

This year, I’m documenting my haft seen table to give you all a little history behind the celebration, which is a huge deal to Iranians, Kurds, Afghans, Tajiks, Uzbeks, and those in the Zoroastrian and Baha’i faiths. (more…)

The ultimate guide to custom Instagram locations

I’m sure you’ve seen grayed out location links before. A lot of fashion bloggers and brands use these to promote their websites or to instruct readers on how to enter contests and such. They’re pretty handy.

I’m going to show you how to do one so that you can promote your website, give instructions, or just let everyone know your frame of mind.

Create custom Instagram locations (more…)

Is there a shortage of content marketers? Yes and no.

Marketers just need content marketing skills.

I’ve been flexing my content marketing muscle for a few years now at brass Media, and it’s one of my favorite parts of the job. Content marketing has so much strategy, planning, and creation that there’s always something different to do.

And because I’m enjoying the content marketing part of my job, I’m so excited to be interviewed about it! I spoke with B2B News Network about the recent survey by Provoke Insights that shows 34% of companies are having a hard time finding suitable content marketers:

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